Hotels.com
Art Direction, Copywriting, Graphic Design, Illustration, Social Media Strategy
A brand new identity proving that no reason is too small for a getaway.
For Hotels.com, I developed a comprehensive social-first brand playbook designed to create consistency across channels, campaigns, and creative teams. The system included visual identity direction, tone of voice, copywriting principles, content frameworks, and platform-specific social guidance that translated the brand into a more modern, culturally relevant, and scalable digital presence.
The project unified strategy and execution across paid and organic social, establishing clear creative standards for how the brand should look, speak, and behave across mediums while creating a flexible system capable of evolving with campaigns, creators, and emerging platforms.
