Vrbo - The Great Vrbo Getaway
Creative Direction
A partnership that turns game night into an occasion for travel.
Vrbo teamed with UNO to turn group fun into memorable stays. By combining Vrbo travelers with UNO’s cultural relevance, the partnership deepened group connection on every trip.
Vrbo kicked off with a social launch video on social, along with imagery.
We created 5 hero films with three main subjects. A narrator, our travelers, and our Vrbo home.
Alongside the main episodes, we also captured behind-the-scenes footage from the group’s point of view, giving us a more casual window into the trip, while providing a few extra pieces to share on social.
The result - 10 million organic impressions on social, and counting.
Creative Directors: Derek Anaeme, Stephen Hendler, Social Strategist: Margaret Frazier, Account Managers: Kelly Shyrock, Bailey Moon, Director, Nina Ham