Kia K5 - Stunt Driver
Art Direction
AR experience turning every Evel Knievel into a K5 driver.
We partnered with Snapchat to create an experience that loops, spins and corkscrews through reality. Using two camera views this lens lets users be a stunt driver and look the part as well.
Drawing inspiration from the Kia K5 360-degree jump performed at K5 Live, we were able to navigate the possibilities of a space with unlimited options, breathing life, albeit augmented, into the mid-sized sedan.
Lens overlays a stunt driver outfit over the driver. Driver can tap screen or turn head to flip through different fit options. Drive raises eyebrows to open and close helmet.
Drivers choose from one of three stunts for the animated K5 to perform; 360 flatspin, loop the loop, or back flip.
