Vrbo - The Great Vrbo Getaway
Creative Direction
A social campaign to reunite old friends under one stress-free roof.
Group trips are emotional. Coordinating schedules, personalities, and expectations is stressful enough without worrying about where everyone will stay.
We brought together a group of college friends who hadn’t all been in the same room for ten years and sent them away for one weekend in a Vrbo. The house made getting everyone together easy. No drama. No baggage. Except for the baggage they brought with them.
Alongside the five hero videos, we also filmed a handful of lo-fi, creator-style clips from the group’s point of view, giving us a more casual view of the trip and a few extra pieces to share on social.
Creative Directors: Derek Anaeme, Stephen Hendler, Social Strategist: Margaret Frazier, Account Managers: Kelly Shyrock, Bailey Moon, Director, Nina Ham